August 2009
2 posts
'Mommy bloggers' vow to avoid ethical conflicts →
New today on CNN.com
And this week, the great “PR BLACKOUT” … very interested to see this go down.
July 2009
8 posts
Mommy Blogger Backlash →
More on the PR Blackout - I really like this article on MediaPost’s Engage:Moms blog.
This whole thing is a catch 22 … no reviews? No free products. No free products? I have a *feeling* we (the PR crew) would feel the backlash.
As a PR person, who frequently asks bloggers to review products (currently working on an under $5 laundry care item … not a $5K fridge, but...
Zappos Review Incites Reproach From Agency... →
I know I know … I am late to the party with this one by a few days actually. But it’s been marinating …
On Zappos + the 100+ agency RFP + Ignited’s issue:
Often referred to as a new media darling for the company’s progressive approach to social media and networking (as well as the true-story fable regarding the customer service rep who ordered his customer a pair of shoes, and a pizza), Zappos...
Scripted Comedy Central Series to Feature Live... →
In what is believed to be a first for a scripted series, “Michael & Michael” will feature live commercials during six of its seven episodes, as Messrs. Black and Showalter humorously wax poetic about the virtues of products including Unilever’s Klondike, Dunkin’ Donuts, Mike’s Hard Lemonade and Palm Pre. Klondike will be featured in the premiere episode, and the...
What Your Favorite Social Network Says About You
Tom Anderson, founder and managing partner at Anderson Analytics (and MySpace Tom?? No, must be a different Tom Anderson), is judging us.
A recent Anderson Analytics study estimates that, “110 million Americans, or 60% of the online population, use social networks.” The article notes that this “number is fairly conservative, because instead of counting unique users or everyone who has an...
Learning Twitter? Don't Take Your Cues From These... →
My first instinct after reading this headline? Scan the article for Twitter handles that we either run or own, thankfully not seeing any of the above on the list. Whew!
Interesting though, since the agencies that run the client handles could be said to be gaining experience through running those handles, altering the strategy as they go. For example, @JSHAPR just cropped up, but @SprayNWash,...
Don't Stop 'Till You Get Enough
I’ll be the first to admit that I learned about Michael Jackson’s death on my Tumblr dashboard. And while I don’t place my ultimate trust the dashboard or feeds, they always give me something to think about or look for another source to disprove, and often break the news faster than traditional news sources.
In this case, I followed the trail of speculation on Tumblr and Twitter on my ride to...
June 2009
12 posts
A Social Media Question: Blogging for a Brand?
*Originally posted Friday, June 19
I was recently a part of a meeting to discuss the launch of a new product line, mainly to support our stance on how social media could be relevant to the launch. Upon diving into the social media strategy, tactics and implications, an interesting topic surfaced. With regard to their new blog – would it be fronted by a created personality affiliated with...
A Blog (Post) About Blogs
*Originally posted Thursday, June 4, 2009
I don’t use an RSS aggregator (pick your chin up off the floor) … rather, I “favorite” all of my favorite online destinations (archaic, I know).
I really, really need to start pulling my favorite non-Tumblr blogs (I am religious about keeping up on my tumblr dashboard!) onto a customized dashboard STAT. If I don’t, I’ll forget all about them and...
Social LIF Friday Quickie
*Originally posted Friday, May 15, 2009
In the spirit of a rainy Friday in Chicago, here’s an assortment of cool campaigns that utilize social media/mediums in creative ways. Happy reading!
What the heck is a social media blog-off?
What’s so “2.0” about a sleepover?
Say I am in the market for an MRI machine, how could I have won a free one?
What’s so cool about the Chicago Public...
JS(ocial)H&A Social LIF in Action
*Originally posted Tuesday, April 28, 2009
JSH&A might have to change its standing (or our founder’s nickname) to Jonni “Social” Hegenderfer & Associates before long. With all of the social media brainstorms, innovative upcoming projects and two very cool recent initiatives under our belts, our clients (and agency!) are “socializing” online like never before.
First, there’s the...
What's that they say about great minds?
*Originally posted Wednesday, April 1, 2009
After reading my daily email blasts with an eye out for a new blog topic, I wanted to write about the DailyObama, but turns out that was just an April Fools Day joke (apparently you can’t really spy on the President while he is sleeping, or making donuts with his daughters). Then I set my sights on Gmail’s new Autopilot function, but that is ALSO a...
Blah, blah, blah, Twitter, etc.
*Originally posted Friday, March 13, 2009
I am sick of hearing / reading about Twitter 24 hours a day. Take it or leave it (see sidenote below) but do we really need to talk about it all the time?
If you too are sick of hearing about it, this article is for you! The 100 Things More Popular Than Twitter (BusinessInsider.com) had me laughing out loud this morning. Some of my favorite “more...
Social Media + Politics ... huh?
*Originally posted Friday, February 27, 2009
To get in the spirit for next week’s Kevin Sullivan presentation at JSH&A (Sullivan is the former White House Communications Director), I thought I would check out how politicians are using social media in their current and upcoming campaigns.
It’s been widely reported how Barack Obama spread the word to young people (more than 2 million...
Socializing, Chatting and Hi5-ing, Online
*Originally posted Wednesday, February 11, 2009
Until five minutes ago, I had never heard of Ning.com, Hi5.com, FuBar.com, or UrbanChat.com … but apparently almost 9 million unique visitors (8,853,003) have, and visit these sites regularly. That is a LOT of social networking taking place “offsite” (and by that I mean independent of the networking giants Facebook and MySpace). I have accounts on...
Loving Social (and Real) LIF
*Originally posted Thursday, January 29, 2009
As in forming actual, real-life social relationships (friendships, romantic relationships, etc.), virtual connections (with people or mediums) are formed based on trial and error. We stick with what (or who) we like, and let the rest go on their merry way.
I was a MySpace user. For approximately 47 days. I created my profile, added a few friends,...
Getting (Event More) Social in 2009
*Originally Monday posted January 5, 2009
It seems like everyone is talking about consumers, companies and marketers “cutting back” on everything from holiday gifts to corporate budgets, so imagine my surprise when I read that many brands are adding more social media to their marketing plans in 2009. As someone who is an advocate for a more conversational method of brands marketing to...
As Social as They Come
*Originally posted Wednesday, November 26, 2008
I’m Kelcy … recent addition to the JSH&A team and native Nebraskan, living in Chicago. It’s nice to meet you!
As you may have noticed, each JSH&A blogger has a special area of interest … mine? Social media (and newly tapped advocate for the agency’s Social LiF platform, but more on that to come) and all things viral. As an early adopter of...
Ready, set ... GO!
Here to ask questions, share perspective and highlight the latest and greatest in social media goodness. I’m going to post my original The Living Room posts first … to help you get to know me :)
Enjoy!